match-lighter-matches-sticks-67543.jpeg

Bio

I am a design strategist and identity system designer.

MeandSyd.jpg

To many positions I have held throughout my 20 year career, I have brought design where design never existed. I design based on instinct, intuition and diligent research. Design-thinking dictates everything I do from marketing and promotions, to creating brands, to small-scale business development, to programmatic strategy.

Having followed the ‘science path’ in school, (BS, Biology, Bates College, ‘99), I am completely self-taught.  My lack of formal training allowed me to cultivate my innate creativity.

I intuitively know and understand good design and I am thoughtful and deliberate in my process. I am constantly learning. I devote time to researching design in all forms and for all industries.

I believe design is important not just for print or digital materials but, for programs, events, and organizational structure. When I create a ‘product’ be it promotional print material, a website, a service, or a symposium, I design it with the end-user in mind. I believe in the power of good design.

Bio (long version)

 
 Jaguar, collage High school, 1994

Jaguar, collage
High school, 1994

 

Work

DePaolo Lab

Vivo Art

CMiST

Cascade Consulting

Fight against the ugliness.

-Massimo Vignelli

red.png