I’m a visual identity designer with a hospitality mindset, and relentless streak for research, uncovering the details, and a deep belief that brand stories should be felt, not just seen.

Design isn’t what drives me—it’s the discovery. The real joy comes from digging into the weeds of a client’s world, learning what makes their business tick, and pulling that thread until a visual story begins to form. I love finding meaning in the margins—quotes from a founder, imagery buried in social feeds, that offhand comment in a first conversation that sparks everything.

When a new client comes to me asking for a website, I help them see what they really need: a visual brand identity rooted in who they are and why they do it. After an in-depth conversation, I dive in — gathering articles, images, data, and details that resonate. Then, I craft a full visual identity—logo, typography, color palette, and a compelling brand narrative. I walk clients through the process slide by slide, showing them how the story of their brand came to life.

I create with care and compassion.

I studied biology at Bates College (B.S., 1999) and later trained in baking and pastry arts. That training — and time spent in fine-dining kitchens — profoundly shaped how I think about craft, systems, timing, and care. It remains foundational to how I work.

My professional career has unfolded primarily in academic, scientific, and healthcare environments. I worked at Keck Medicine of USC and later at the University of Washington, where I held operations and communications roles within UW Medicine and the Microbiome Center, including work connected to CMiST. In these settings, I supported complex research teams through operations, administration, and communications — translating technical work into clear, accessible materials and building systems that helped people work effectively.

Design was never my formal job title, but it has always been part of how I operate. Across healthcare, science, recruiting, and freelance work, I’ve brought an instinct for composition, storytelling, and visual clarity — self-taught, shaped by curiosity, and refined through practice. My work spans print and digital materials, proposals, brand systems, and content organization, always with an eye toward coherence and usability.

My approach is shaped by years in hospitality and administration, where anticipation, precision, and calm execution define success. I bring that same mindset into design and communications work today: methodical, collaborative, service-oriented, and quietly exacting — a little obsessive, in the best way.

When I’m not working, I’m out hiking with Tobias (he’s handsome and probably has a better social media presence than I do), at swim practice with my masters swim team, or baking something elaborate I didn’t technically need to make. And taking photos along the way. I believe a little sugar is good for the soul, and I’m particular about order — food labels facing front, filing systems that make sense, and things put back where they belong.